Logo & symbols
Official Symbols
Municipality of Novo mesto acquired its official symbols on July 15, 2004, when the Municipal Council adopted the Ordinance on the Coat of Arms and the flag of Urban Municipality of Novo mesto.
Coat of Arms
Municipality of Novo mesto's Coat of Arms presents its founder, the archduke Rudolf IV., clad in red, sitting on the golden throne, holding a blue orb of state in his right hand, and a golden feudal flaglet in his left, the throne stands on a green surface in a silver shield. The coat of arms of the the Urban Municipality of Novo mesto is depicted on an elongated shield in Early-Gothic style.
Corporate Visual Identity
Corporate visual identity of the municipality of Novo mesto is used in accordance with the instructions, since this is the only way of providing unified recognisability of our visual identity. Individual elements of corporate visual identity are defined below, as follows.
Description of Corporate Visual Identity of the Municipality of Novo mesto
The logo of Novo mesto (originally, the logo was prepared by Mr. Gregor Ivanušič and selected on a public call in 2014, for the purpose of celebrating the 650th anniversary of obtaining city rights and the foundation of the city) consists of a monochromatic version of the official coat-of-arms and the name of the town, showing the five elements that most effectively present the features and the soul of our town.
1. Town of history. The element from the Hallstatt period illustrates the rich history of the Novo mesto area, ranging from the Prehistoric period to the Middle Ages and the Modern Period.
2. Town of development. The letter "V" is 90 degrees rotated and, thus, converted into an arrow which illustrates the orientation of the town towards development. Namely, the town is proud of its industrial development, its centre for higher education, nonetheless, the town has a great desire to establish its own university.
3. Town of heartfelt and happy people. A heart is a symbol of love, understanding and hope. Novo mesto is and shall remain a town of happy and cheerful people.
4. Town of nature. Novo mesto coexists with nature and is surrounded by the Krka river, trees, well-tended parks and fields.
5. Town of creativity. A flow of infinity, which illustrates the infinite creativity and the freedom of spirit. Novo mesto is a dynamic town, which is reflected in its artistic participation, social movements, research and ambitious sports achievements.
The logo consists of the name of the town, together with the five elements that best describe the town’s characteristics. Despite the fact that the logo has a great informative aspect, it meets the eye as a very consistent and simple graphic element. The designed solution of the logo and other elements of corporate visual identity makes it easy to use through its pure, unique and recognizable form.
The logo has all the characteristics of a simple and recognizable symbol, which is the basis for the design of a flexible, simple and recognizable corporate visual identity system. What is more, even the selected colours give meaning to the logo. In combination with the selected colour shades, the elements give a sense of playfulness and attract attention. With the selected colours, the logo raises positive feelings in people.
For any additional information regarding the use of the logo, its design or the purpose of the use, please contact the Mayor’s Office (kabinet@novomesto.si).
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